When it comes to predicting people's preferences, it pays to consider 'the power of three'
In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has the highest value to them, even though they cannot assign a particular number t
In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has the highest value to them, even though they cannot assign a particular number t This story matters for Science & Discovery readers tracking engineering. Reported by phys.org. Read the full original at the source link below.
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