Trust in influencers grows more important in predicting buying intentions over time, analysis finds

A meta-analysis of empirical studies involving more than 31,000 participants has revealed the factors that affect the level of influence of so-called social media influencers. Those factors include credibility, expertise, attractiveness and perceived similarity to their followers This story matters for Science & Discovery readers tracking engineering. Reported by phys.org. Read the full original at the source link below.