Family legacy helps explain how heirs decide to donate inherited possessions

There's a good reason why that fine china set or crystal stemware collection inherited from grandma sits in a box gathering dust in the basement. According to new research co-written by a University of Illinois Urbana-Champaign marketing expert, consumers don't simply donate fami This story matters for Science & Discovery readers tracking engineering. Reported by phys.org. Read the full original at the source link below.